This book is a practical American 20th Century history (150 pages) negotiation skills guide targeted at individuals who are either entering the workforce and wish to improve their negotiating skills and those who are in the workforce seeking to advance their careers by improving their personal and business negotiation skills.
Rather than this being a ‘history’ book or a ‘scholarly’ book, it is a practical guide book giving the reader the tools to improve their skills as a negotiator — as taught by one of the greatest leaders. This book is different from other guide books on negotiation because of the real world historical events that are examples for negotiation skills and the profound impact these events have had on the modern world. This book comes at a time where the partisan divide in the US is at an all time high. Active readers, and influential people are looking for American leaders who practice powerful, good-faith and successful negotiation with allies and adversaries — this is Eisenhower.
Many books have been written about Eisenhower as a leader, a WWII general, and as a US President, yet there are none that focus on his skills as a negotiator - Eisenhower’s essential skill.
This book argues that Eisenhower was the greatest American statesman, and that this distinction comes from Eisenhower’s abilities as a negotiator. The ability to negotiate gave Eisenhower his power — he was our nation’s most powerful and successful broker. And his power and strength come from his integrity, his calculating incorruption, and his drive to negotiate in good faith. Like anyone else, Eisenhower learned the skills to become a strong negotiator.
Although the readers of this book will be Eisenhower fans and general history readers, its selling points are general inasmuch as this book is self improvement. It is directed for the reader who yearns to be a tougher broker for his/her own needs and goals. Right now the readership market in the US demands books that are enjoyable to read, relatively brief, and good guides for life. Through 10 years of exhaustive research of the personal and public documents of Eisenhower’s life, a portrait is made of Ike as a master negotiator. This is coupled with narrated historical events that give life to and illuminate Ike’s skill as America’s strongest negotiator.
The selling points for “In Good Faith: Strong Negotiation From the Greatest American Statesman” are: