Of travelers will organize international trips that last five days or longer.5 This is an increase from 2019, when tourist stays at international accommodations industry list averaged three to four preferences of this new breed of traveler mean it’s even more critical for brands to engage them throughout the path to purchase, from research and discovery to bookings and activities. The new breed of traveler Habits and preferences of those traveling during pandemic: Spends more time planning and booking, likely to go on longer, milestone leisure trips overseas, makes time to industry list do, see, and spend more, and has a strong preference for luxury and convenience They also have a strong preference for luxury and convenience, and they are willing to spend more to pamper themselves.
For one, we’ve seen a growth in clicks for accommodations that are more than $300 per night.7 Additionally 78% of travelers say they would industry list be interested in luxury stays and experiences, with 77% interested in package holiday these travelers have to quarantine as part of their trip, they prefer to spend their time meaningfully. Our industry list research shows that they are twice as likely to opt for entertainment-related amenities in their quarantine accommodation, including industry list streaming services and fitness equipment, over and above options such as upgraded meals, bigger rooms, and balcony views. The only exception was with travelers from.
Japan, for whom the option to have a balcony and fresh air appealed the most.9 For hotel, lifestyle, and entertainment brands, this means an opportunity to get industry list creative and offer services that will appeal to this new breed of traveler. Wooing the new traveler as borders reopen With the industry seeing a fundamental shift to a less-frequent and high-ticket-size travel model, marketers in the know have been adjusting their business models accordingly. For example, Rakuten Travel has been catering to this new breed of traveler by promoting its luxury industry list hotel inventory. Play video Brands such as Rakuten Travel, Tourism New Zealand, and Klook are taking swift steps to cater to the new breed of traveler.